FULL LIFECYCLE

/cultivation + SaaS Site + Google Ads

This is the heist from start to finish. You have a deployed SaaS. You want autonomous Google Ads with budget optimization, A/B testing, and circuit breakers. Here's every step, every account you need, and every failure mode you'll hit.

Kelsier

Want dedicated landing pages per campaign? Full Lifecycle + Kongo adds 3-layer A/B testing, seed-to-conversion feedback loop, and autonomous page generation.

THE COMMAND SEQUENCE

/cultivation install → Vault + Treasury + Revenue + Daemon + Dashboard

/grow --setup → Google Ads credentials + billing verification

/grow → 6-phase protocol → campaigns live

[daemon takes over] → 24/7 monitoring, A/B testing, kill/scale

/treasury --status → Check financials anytime

/grow --content → Refresh creatives on demand

Wall clock: ~60-90 minutes active work + 24-48h for Google Ads developer token approval + 1 business day for Google's ad policy review.

PHASE 0: /CULTIVATION INSTALL

Day-0 infrastructure. Run once. Re-run anytime — it only builds what's missing.

Step	What Happens	Account Needed
0.1	Wizard gate — pull wizard from upstream	None
0.2	Create financial vault (AES-256-GCM) + TOTP 2FA	Authenticator app
0.3	Treasury connection — enter monthly budget or connect Mercury/Brex	Mercury API key (optional)
0.4	Revenue tracking — connect Stripe read-only key	Stripe restricted API key
0.5	Heartbeat daemon starts (launchd/systemd)	None
0.6	Wizard server + Danger Room dashboard	None

Output: Vault created, daemon running, dashboard at localhost:3141/danger-room#growth

PHASE 1: /GROW --SETUP

Google Ads credentials and billing verification.

Step	What Happens	What You Need
1.1	Select Google Ads as platform	Google Ads account
1.2	OAuth flow — authorize in browser	Google Cloud OAuth client ID + secret
1.3	Developer token entry	Token from ads.google.com/aw/apicenter
1.4	Test connection (GAQL query)	Customer ID
1.5	Billing capability detection	Auto-detected

Reality check: Most SaaS startups get MONITORED_ONLY (credit card billing). Monthly invoicing requires Google's approval. This is fine — campaigns still run, spend is tracked, optimization works. You just pay Google via your card.

PHASE 2: /GROW PHASES 1-3

Reconnaissance, foundation, and content. Methodology-driven — no wizard needed.

1 — ReconnaissanceKelsier + Vin + MarshGrowth Brief, analytics audit, competitive scan

2 — FoundationNavani + RaodenSEO (meta tags, sitemap, structured data), analytics snippets, CWV optimization

3 — ContentShallan + HoidLanding page copy, blog drafts, social calendar, CTA optimization

Phase 3.5 is optional: if Kongo is connected, Raoden + Shallan generate a dedicated landing page per campaign with 6 A/B variants. If not connected, campaigns use your homepage. Either way works.

Sisko

PHASE 3: GOOGLE ADS CAMPAIGN BUILD

Campaign architecture for B2B SaaS ($500/month budget):

Campaign 1: Brand Search$5/day

Brand terms, Target Impression Share bidding

Campaign 2: Non-Brand Search$8/day

Solution + competitor terms, Maximize Clicks → tCPA after 30 conversions

Campaign 3: Performance Max$3/day

Broad reach with audience signals, Maximize Conversions

BUDGET ALLOCATION ($500/MONTH)

Google Ads: $16/day across 3 campaigns
Testing reserve: $20/month
Daily hard stop: $20/day (platform-enforced 10% below VoidForge cap)

Creative variants: 3 headlines × 2 descriptions = 6 combinations per ad group, A/B tested.

AUTONOMOUS OPERATION

The daemon takes over. Here's what runs 24/7:

Job	Frequency	What It Does
Token refresh	Every 48 min	Google access tokens expire hourly, refresh at 80% TTL
Spend check	Hourly	GAQL: SELECT metrics.cost_micros FROM campaign
Campaign status	15 min	Detect disapprovals, limited serving, billing issues
A/B evaluation	Daily	500+ impressions, 3+ days, 95% confidence → pause loser
Kill check	Daily	ROAS < 1.0x for 7 days with $50+ spend → soft kill → hard kill
Budget rebalance	Weekly	Shift spend from low-ROAS to high-ROAS campaigns
Reconciliation	00:00 + 06:00 UTC	Two-pass: compare spend log vs Google reported spend
Growth report	Weekly	Full metrics to /logs/growth-report-weekly-*.md

MONEY FLOW

STRIPE ──(hourly)──> REVENUE LOG ──> BUDGET ENGINE ──> GOOGLE ADS │ │ │ hourly spend │ check │ │ SPEND LOG <────────────┘ │ RECONCILIATION (midnight + 06:00) │ CIRCUIT BREAKERS (freeze if drift)

CIRCUIT BREAKERS FIRE WHEN

ROAS < 1.0x for 7 days
Daily spend exceeds cap
Reconciliation mismatch >max($5, 5%) for 2 consecutive days
Google API unreachable 3 consecutive polls
Manual /treasury --freeze

MINIMUM VIABLE SETUP

REQUIRED

Google Ads API + OAuthCampaign management

Financial vault + TOTPCredential storage

Heartbeat daemonToken refresh (Google's 1hr TTL makes this non-optional)

STRONGLY RECOMMENDED

StripeNo ROAS — circuit breakers use absolute spend caps only

GA4No on-site conversion tracking — rely on Google's self-reported data

DEFERRABLE

KongoWhen you want dedicated landing pages + A/B page testing

Mercury/BrexWhen you want automated treasury (vs manual budget entry)

CircleOnly if funding ads from stablecoin treasury

COMMON FAILURE MODES

Failure	Fix
Google developer token stuck in "Test" mode	Apply for Basic access (24-48h)
OAuth revoked (changed Google password)	Re-authorize: /grow --setup
Creative rejected by Google policy	Review disapproval reason in Google Ads UI, adjust copy
Conversion tracking not firing	Debug with Google Tag Assistant
Reconciliation mismatch alert	Google reporting lag is normal up to ~3%. Investigate if >5%
Daemon crashed	launchctl start com.voidforge.heartbeat (macOS)

That's the full lifecycle — from a deployed SaaS site to autonomous Google Ads with budget optimization, A/B testing, and circuit breakers. The heist runs itself. You just watch the numbers.

Dockson

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